Friday, September 5, 2025

The Start of the Cigarettes Double Standard

 By Bruce Shawkey

Cigarettes: Bad, or good? I ran across the start of this interesting dichotomy in a June 1956 issue of Life magazine. In it was an article titled "New Cigarette Cancer Link," and later two cigarette ads, one for Marlboro, the other for Lucky Strike. Here is part of the article:

In the long-standing controversy over whether cigarette smoking causes cancer, a new report makes the case against cigarettes more convincing than ever. Dr. Oscar Auerbach of the veterans hospital in East Orange, N.J. has pored over 28,000 microscopic slides of lung tissue from 150 cadavers, analyzing them for cancer and the tissue changes leading to it. Next he compared his findings with his subjects' smoking habits. The results show that the degree of lung damage corresponds with the number of cigarettes smoked daily.

Then, later, we see these two ads:



It wouldn't be until 1971, 15 years later, until tobacco ads were banned from broadcast advertising, and restrictions placed on print advertising.

And let's talk about candy cigarettes and bubble gum cigars. There was a short article in a recent AARP magazine about them:

DO YOU REMEMBER CANDY CIGARETTES?

It was the worst idea for a sweet ever: Encourage kids to playact a filthy habit that could kill them. It started in the late 1880s with the hawking of cylindrical chocolate bars wrapped in paper to resemble cigarettes. Later, my boomer friends and I morphed into baby Brandos on our Sting-Rays, with red-tipped confections dangling from curled lips. Some kid-cigs upped the reality level, expelling powdered-sugar smoke. And if we wanted variety in our faux toxins, there was bubble gum chewing tobacco (Big League Chew) and bubble gum cigars (El Bubble). The stealth marketing worked. A 2007 study in Preventive Medicine showed that 22 percent of adult smokers started with sugar cigarettes as kids; only 14 per-cent of nonsmokers ate them. Of course, they've been controversial. In 1964 a vending association joined the chorus against fake smokes and warned that tobacco companies were "trying to lure youngsters into the smoking habit." But attempts to ban the products have gone nowhere, though they're now marketed as candy "sticks," without the telltale red tip.

Thursday, July 3, 2025

Notes From a Mid-Winter NAWCC Regional in Florida

Greetings from new digs at the Comfort Inn, just a block north of the Plaza. I hemmed and hawed about this, but finally decided there's a point where "quaint/charming" becomes a damned nuisance and detracts from the vacation, and the Plaza crossed the line this year. I did not make a fuss or complain to anyone; I merely told the desk manager I wished to check out early, and asked if there would be penalty for doing so, which there was not. Had there been, I would have raised the issues mentioned in my previous email, and a couple more that have surfaced since then, but thankfully that did not happen.

I relaxed yesterday afternoon, part napping, part commiserating with fellow watch collectors in the lobby outside the show room. I talked with one fellow (David Grace from Madison) who has been to Baselworld, and gave me some excellent tips and some general ideas of what to expect. I spent part of the afternoon composing a "boiler plate" letter that I will email to the 14 companies that I wish to see the most. The letter asks for an appointment for an interview with a company spokesman in the "private area" of their display booth to talk about the company's heritage/history for a possible article. I hit upon this idea because I am receiving a number of unsolicited emails from companies exhibiting at Baselworld asking if they could set up an appointment with me! So I figured, why not turn that around and hopefully get some private time with the companies that interest me the most. (The companies that are contacting me are "new starts" that are desperate for any kind of publicity.)

Dinner last night was with Fred Friedburg and his wife, Joy (photo below). 

Our meal at Anna's Trattoria was fabulous, so much in fact that I am going to write a review on Tripadvisor. I had one of their evening specials, which I can't remember the name of, but it was a piece of sirloin pounded flat, and then rolled into a roulade containing raisins, pine nuts, bread crumbs, Parmesan cheese, and a little olive oil. This "loaf" is then slow roasted until fork tender, and plated with a generous dollop of your choice of marina or a red/white sauce. I picked the classic marina. We shared a bottle of Chianti, and Joy and I each had a dessert and coffee (I had a cannoli). 

The conversation was wonderful, and wide ranging, turning much of the time to Fred's new book that is coming out Summer 2015 on the Illinois Watch Co., of Springfield. Thankfully, Joy is also very interested in Fred's work and she brought an added dimension/perspective to the conversation as well.

I told them about my upcoming trip to Switzerland/Germany. They told me that if I had any interest and the time available, I was welcome to use their flat in Edinburgh, Scotland for a week (or more if I wanted; but they said to take at least a week) after my visit is over in Germany. I was, as the British say, completely gobsmacked. The flat is right in the heart of town, easy walk to restaurants, markets, castles, museums, etc. Fred works as legal counsel for the medical products division of Toshiba. His company maintains the flat for his exclusive use during his travels there.   I would have to pull some strings with my return flight, but it's not anything that could not be accomplished. A flight change penalty fee would be a very small price to pay for the chance to experience this!

Today is completely overcast, and we are supposed to get some showers in the afternoon. But it is still warm (in the 70s) and it's surely better than what folks just north of here are experiencing with Winter Storm Pax.

Hope everyone is well.

Love,

Bruce

Saturday, March 8, 2025

Europa Star magazine

 By Bruce Shawkey




















 


Driva

 By Bruce Shawkey

Driva was founded in 1924 in La Chaux de Fonds, a famous location in the history of watchmaking. The founder was one of the members of the Hirsch family, an important family in the horological world. The original company went bankrupt after just five years but was resurrected in Geneva in 1938. Driva became very successful, supplying many private label watches with a large market in the United States. Unfortunately, as with so many manufacturers of mechanical watches, they did not survive the quartz revolution of the 1970s.

Here are some watches and advertisements of Driva watches:














Monday, February 10, 2025

Time Telling - Past, Present and Future

Reported from Readers Digest, Condensed from The House Beautiful magazine 1927

It is hard to believe, when we look back, how times have changed in the matter of time itself. A hundred or two hundred years ago a watch was a rich man's bauble, and clocks were not only few and far between, but not over accurate, and often set by the sun according to the owner's guess. The people of the world sighted the sun by some traditional land mark and determined when it was noon. On the big estates there were sundials, and when the day was cloudy or the rain came down, everybody hearkened to his appetite, or, at home, took the word of the old-time clock with its wooden works.

The use, the need, and the dependence upon correct time is essentially a modern condition. In the old days, there were no trains to meet. Men rode or drove their horses and arrived when weather and travel permitted. There was no rush from place to place, as in the present day. If our ancestors could see hew the present generation wears itself out in service to the clock, surely they would wag their heads in wonderment and derision. But the funny part of it is that with all our dependence upon time, we have never, until just now, devised a way to keep everyone's time alike. We all know how, whenever three or four persons compare the time, it is rare if there is not a divergence of at least ten or fifteen minutes in their watches. Before the (World War 1), the telephone companies were so burdened with calls asking central for the time that this courtesy had to be discontinued.

Everywhere in the Republic of Uruguay there is a winking of the electric lights at eight o'clock each evening —- an official time flash to signal the correct time to the public. It is universal because electric lighting is a government monopoly. It is a wonderful convenience. No one appreciates the annoyance that it saves until he has experienced the novel comfort of knowing that his watch is right and in agreement with the rest. Standard time has for many years been indicated by governments by an official time-ball, which is hoisted to the top of a staff and released to drop at noon. It happens each day in Washington, and has long been telegraphed throughout the country as standard time. More recently, time has been sent out broadcast from the United States Naval Observatory in Washington by wireless. The idea of flashing standard time to every home over the electric service has already been instituted in Schenectady, New York. I believe that ultimately it will become a universal custom; a little thoughtful, friendly service by the company. It is not as simple as it sounds, however, for a modern generating station and its distributing system is a complicated affair. 

The electric clock is an interesting innovation for it means virtually taking our clocks and throwing away the works, and, by installing a tiny electric motor inside, to turn the hands around the dial, put an end to all the winding, with assurance of what practically amounts to perpetual accuracy. This system is already operating in some thirty-odd cities in the United States. It is simplicity itself and made possible by the fact that, in most of our chits, electricity is delivered to the consumer in the form of alternating current, with sixty cycles as the standard. Just a word of explanation will make this clear. There are two kinds of electricity used in electric lighting: direct current and alternating current. The direct current flows along the wire in a continuous stream just as water flows through a pipe. Ninety percent of the electricity that is generated for light and power service, however, is alternating current, which flows first in one direction and then in the other, reversing its direction with great rapidity, usually one hundred and twenty times to the second, or making sixty cycles, as it is expressed. 

It is to the interest of the power company to regulate these alternations as accurately as possible, for their own benefit in the effect on reading instruments and for the benefit of large consumers of certain classes, and in the past there has been a variance of only, say, two cycles. A device now makes it possible to regulate these alternations absolutely, so that there will be exactly sixty cycles. A little motor may be used that will turn in exact accord with the alternations of the current and turning to that scale it needs only a dial and a pair of hands to become a clock. Wherever there is a lamp socket or plug receptacle, an electric clock may be connected and will keep time to the pulsing of electricity. It need never be wound. It requires no regulation. It is an interesting prospect -- a public service of correct time flashed to all the people wherever they may be at eight o'clock each evening, by the winking of all the electric lights, plus a private service of correct time provided by electric clocks which anyone may purchase at no more cost than for a good clock that we buy today, but which will maintain accurate time for your household perpetually.