Europa Star magazine

 By Bruce Shawkey

 

Driva

 By Bruce Shawkey

Driva was founded in 1924 in La Chaux de Fonds, a famous location in the history of watchmaking. The founder was one of the members of the Hirsch family, an important family in the horological world. The original company went bankrupt after just five years but was resurrected in Geneva in 1938. Driva became very successful, supplying many private label watches with a large market in the United States. Unfortunately, as with so many manufacturers of mechanical watches, they did not survive the quartz revolution of the 1970s.

Here are some watches and advertisements of Driva watches: