Heuer

 By Bruce Shawkey

I ran across an interesting article in the March/April 1954 issue of Swiss Horological Journal about Heuer opening a new factory in Bienne Switzerland. The article stated the new building was built with many improved features, including a new reception area for visitors, improved lighting of the workshops, and new workbenches which reduced worker fatigue. Heuer built the building to coincide with the 100th anniversary of the company's founding. Photos from the article are pictured below.

Here are photos of the then-company executives:

Hubert Heuer, manager   Charles E. Heuer, manager

and here is a photo of the new building:

Here is a picture of the reception area:

The company was founded in 1860 by Eduoard Heuer. The company started out making both chronograph and time-only wristwatches. By the time this article appeared in 1954, it had devoted itself to producing high quality chronographs, including several self-winding calibers. 

Here is an image of a mid-1950s Heuer Datemaster:

More Heuer waches: