Suter

By Bruce Shawkey

In the post-WWII-boom, watch manufactures practically tripped over one another to keep up with pent-up demand for wristwatches. Manufacturers would come up with various sub-brands to try and get a piece of the pie. One of the sub-brands was Suter, created by Buren. It enjoyed a brief existence in the 1950s, even appearing in an ad in the March/April 1954 issue of Swiss Horological Journal. It was an automatic watch with a power-reserve indicator, gold-filled bezel with a stainless steel back. It even had a model name, the "Stratomatic." Suter was named for Fritz Sutter, whose company was taken over by the Williamson Ltd. company in 1898. Williamson Ltd., in turn, was founded in 1865 in London by Henry Williamson. 

Now here's something that blew my mind: There are MULTIPLE Suter-branded watches out there, at least three. The one that I can find documented was manufactured by Hafis, a well-known company. 

Here is an image of the ad: