By Bruce Shawkey
Ran across this interesting ad for an Alpha watch in the March/April 1955 issue of Swiss Horological Journal. It is a manual-wind model with gold-filled top, stainless steel back "waterproof" case and Incablock shock-protected balance.
There is virtually nothing written about the Alpha Watch Co. The ad states the company was founded in 1902. According to Kathleen Pritchard in her two-volume encyclopedia of Swiss Watch manufacturers, the company specialized in skeletonized watches. An image of one of their watches is pictured below:
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