Highlights from the 1957 Basel Watch Fair

 By Bruce Shawkey

In this installment, let's look at some of the watch companies that exhibited at the 1957 Basel Watch Fair. Let's start out with Fortis:

There were probably 40 watch companies exhibiting at the Fair, a far cry from the hundreds of watch companies that exist today. Watch and Jewelry sent a single reporter (who was probably also the photographer) to cover the fair, again a far cry from the hundreds of reporters who have descended on the Fair in more recent times.

Here's two Universal Geneve watches from the Fair:

Here's a Tissot watch:

and a Girard Perregaux:

And Longines:

Here's Enicar, including their latest "Sherpa Ultrasonic" (right):

And finally, Roamer: