By Bruce Shawkey
Swiss Horological Journal sent a single reporter (who was also the photographer!) to the 1957 Basle Exposition. It is almost unimaginable, when today watch magazines will send several reporters and photographers to cover the event. Yours truly was sent by the NAWCC's Bulletin to cover the event in 2004, and I can tell you that is quite the spectacle, a far cry from the trade show it was in 1957.
The reporter wrote there were 720,000 in attendance at the multi-day affair. Exhibitors numbered in the hundreds, covering everything from watches to watchmakers' tools and machinery. Here's some of the watches that were exhibited:
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| L to R: Luxor Universal Geneve Revue |
Of particular interest is the Hoga "Cleartimer," a direct-reading model with three super-imposed apertures enabling the hour, minute, and second to be read rapidly and without risk of error.
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