By Bruce Shawkey Switzerl
The big watch show in Switzerland is of course the Basel Exposition. In the mid-1950s, another show tried to make a start in Geneva, the second-most populous city in Switzerland (after Zürich).
Swiss Horological Journal decided to cover the event and published their report in the Sept./Oct. 1955 issue. Here are some of the watches that were exhibited at the event:
From left: Universal Geneve, Eberhard, Rodania, Universal Geneve
This is just a sample, of course. Many high-grade watch companies were at the expo, including Patek Phillipe, Vacheron and Constantin, and Rolex. But as most know, I don't report on those brands, because they are outside my interest.
In ant event, the Expo never caught on, and I believe it was only held once. The Basel Exposition remained the show that everyone wanted to attend, and remained so until about 2020 when the cost to exhibitors to attend the show became too expensive.
In an ironic twist, smaller shows, like the one held in Geneva in 1955, have grown in popularity since 2020.
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