By Bruce Shawkey
Some watches from the 1970 Basel Expo. The Basel Expo got its start in 1917 as the Schweizer Mustermesse Basel. Tissot, Longines, and 27 other exhibitors represented the watch and jewelry industry at the first edition of the fair, and others like Zenith and Patek Philippe joined in 1923 and 1932. The expo grew and grew, eventually collapsing of its own weight. The $200 milllion main Expo Hall still hosts a variety of events, but the last Basel show was held in 2019 due to Covid.
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