By Bruce Shawkey
Ran across this ad for French watches in a 1975 issue of Europa Star magazine:
Here's another article on French watches;
By Bruce Shawkey
We tend to think of Switzerland as the watch capital of the world, but France also held its own in the heyday of watch manufacturing. Some of the players were LIP. Yema, LOV, and others. Paris, Lyons, Bordeaux, Marseille, etc. all hosted exhibitions. Here are some examples:
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