Watches of France

 By Bruce Shawkey

From an article in a 1972 issue of Europa Star magazine:

LIP

France became quite a manufacturer and exporter of watches in the 1970s, rivaling the output of Switzerland. Europa Star magazine in the '70s had a story almost every issue about a French brand of watches. Their production continues to this day. Why did this occur? I believe this was because the Swiss watch industry was in turmoil due to the quartz crisis. The French slipped in to take up the slack. Nature abhors a vacuum, as the old saying goes, and the French were simply upping their game.