by Bruce Shawkey
Bet you never heard of the Esperanto watch brand. Let's back up a bit. Esperanto was supposed to be a universal language. It was invented by Ludwik Zamenhof, an opthomologist in 1887. It was designed to become a universal language, but it never caught on. It is still used, in some variations, in some countries, but never caught on worldwide.
Meanwhile, Esperanto watch company began its life in 1881 in a small workshop in La Chaux-de-faunds, Switzerland. Founded by talented watchmaker Achille Ditisheim and his team of six employees, all watches were manufactured and assembled by hand.
Fast forward to 1956, and here are some images are from an ad in Europa Star magazine:
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