Pierce

 By Bruce Shawkey

Pierce was founded in 1883 in Biel, Switzerland, by Leon Levy and his brothers. Pierce has always made good watches ... time-only, chronographs, etc. Here's a look at some models from the mid-1960s:

Here are some additional images of Pierce watcches:

You can see the beginnings of the Disco watch era (clunky cases) but there are also some very nice classic designs as well: