By Bruce Shawkey
Found this interesting ad for Invicta dive watches in the June 1956 issue of Europa Star, a trade magazine:
The brand was well known and respected for more than a century, and even into the 1970s. I have an early Invicta watch, probably from the '20s:
Unfortunately, the “quartz crisis” of the 1970s forced Invicta to sell, and their great watches were replaced by cheap mechanical and quartz watches most commonly found on cruise ship jewelry stores. Often, you will see them with prices slashed on final cruise day,
Vintage Invicta watches still appear regularly on the secondary market, but prices are all over the board because collectors don't know how to price them, or they're looking for a sucker who will pay the price. They are probably one of the few bargains left in the watch market, if you buy them right. Don't be afraid to make offers when you see them for sale or at auction. Your offer will probably be accepted, or at least countered.
Here some additional ads and pictures of Invicta watches over the decades:
Meaning “invincible” in Latin, Invicta was founded in 1837 by Raphael Picard in La Chaux-d-Fonds. His goal was to create quality watches at affordable prices.
The brand was well known and respected for more than a century, and even into the 1970s. Unfortunately, the “quartz crisis” of the 1970s forced Invicta to sell, and their great watches were replaced by cheap mechanical and quartz watches most commonly found on cruiseship jewelry stores. Often, you will see them wBy ith prices slashed on final cruise day, Vintage Invicta watches still appear regularly on the secondary market, but prices are all over the board because collectors don't know how to price them, or they're looking for a sucker who will pay the price. They are probably one of the few bargains left in the watch market, if you buy them right. Don't be afraid to make offers when you see them for sale or at auction. Your offer will probably be accepted, or at least countered.
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