Pronto

 By Bruce Shawkey

Pronto was founded in 1890 Leon Maitre in 1890 in Noirmont, Switzerland. At the time, the name of the company was still Leon Maitre & Fils Co.; later dubbed Pronto Watch Co. L. Maitre & Fils SA ". The Pronto brand wasn't trademarked until 1902, and models didn't emerge until the mid-1950s to the mid '60s. Here's one model, taken from a mid 1960s issue of Europa Star magazine:

Here are some more models from the mid 1960s:

Pronto made many interesting models, including the "Vampire" in the mide'50s:

Here are more Pronto watches and ads