Tuesday, April 4, 2023

1957 Watch Show in Geneva Features Expermental Designs

 By Bruce Shawkey

Found this article in a 1957 issue of Swiss Horological Journal for the "Watches and Jewels" show in Geneva that featured designs from some of the prestigious watch manufacturers. he designs were simply prototypes and never actually produced:


          Universal Geneve                                                                    Doxa


Patek Philippe



The show was a flop, and drew only a few watch manufactures and was never held again. It simply could not compete with the Basel Exposition.

No comments:

Post a Comment