National

 By Bruce Shawkey

Found this ad ad in the Sept./Oct. 1954 issue of Swiss Horological Journal for National watches. The interesting thing about the watch advertised is that it is a basic, time-only watch. During this time period of the 1950s, watch manufacturers were coming out with watches that had all sorts of complications ... alarms, chronographs, multi-date, etc.

National was founded in 1867 in Chaux-de-Fonds, Switzerland. Almost nothing has been written about the company, which is strange, given its long history.