Buren

 By Bruce Shawkey

In 1873, Fritz Suter founded F. Suter and Co. the company that would eventually become Buren. The company was founded in the village of Buren, located along the banks of the Aare River, about 6 miles east of Bienne. 

Here's a watch from a 1942 ad in the Latin America edition of Europa Star, a trade magazine. The rose color in the ad indicates the case is made of rose gold:

Here are more images of Buren watches:

The company achieved fame in the 1960s by helping design one of the first chronographs with an automatic movement. Regular watches were still a major part of Buren's business. Here's an ad from a 1960 issue of  showing three models:

Here are some diver watches from 1968:

Here's a 1950s ad for a Buren automatic watch with power reserve indicator. Wind indicators were popular in the 50s to assure consumers in their watches were, in fact, sufficiently wound and were displaying the correct time.

Here are additional articles on Buren I've published recently:

Found this ad in the March/April 1958 issue of Swiss Horological Journal announcing the Buren "Super Slender Automatic" model,  "The Thinnest and the Most Solid  Self-Winding Watch in the World". This bold claim is further described: "Thus, for the first time in history, and automatic watch, the Buren Super Slender, ranks among the truly elegant watches."

In 1873, Fritz Suter founded F. Suter and Co. the company that would eventually become Buren. The company was founded in the village of Buren, located along the banks of the Aare River, about 6 miles east of Bienne. The company achieved fame in the 1960s by helping design one of the first chronographs with an automatic movement.

Today, Buren is no longer in business, having been absorbed in 1972 by Schweizer Uhren Editionen (Swiss Watches Editions) in Hamburg, which again manufactures watches under this label.