Friday, April 7, 2023

Swiza

 By Bruce Shawkey

Found this ad in the April/May 1956 issue of Swiss Horological Journal for Swiza watches. The watch pictured is an alarm watch called the Mediator. Seems every watch manufacturer was jumping on the alarm watch bandwagon during the 1950s:


I can find nothing on the history of the Swiza watch company. Their name is presumably a shortened take on "Switzerland."




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