Admes

 By Bruce Shawkey

Ran across this ad in the Sept./Oct. 1954 issue of Swiss Horological Journal for Admes watches, claiming to be the "watch of the future."

The pictured watch is an "Indimatic," with automatic movement, calendar and power reserve indicator. According to Kathleen Pritchard, in her two-volume encyclopedia of Swiss watch manufacturers, Admes was founded in 1949, the same year as the Swiss Watch Fair in Basel. They were listed in the Swiss Registry of Watchmakers as late as 1966. It appears they were another victim of the Quartz Invasion. So few Admes watches survived, I cannot even find images of them on the Internet.