By Bruce Shawkey
Found this ad in the Nov./Dec. 1957 issue of Swiss Horological Journal for Enicar watches. The Sherpa model picture in the advertisement survived a trans-Atlantic voyage across the Atlantic Ocean tied to the rudder of the Mayflower II, re-creating the historic voyage of the Mayflower 337 years ago.
Enicar (Racine spelled backward) is a historic Swiss watch brand, founded by Jules Racine in 1914.
Their most famous watch is arguably the Sherpa, introduced in the mid 1960s. The Enicar brand is currently owned by by Wah Ming Hong Ltd. of Hong Kong. Their movements, however, are still made in Switzerland.
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