Aero

 By Bruce Shawkey

Found this ad in the March/April 1954 issue of Swiss Horological Journal for Aero watches. The ad shows two Aero watches, and the ad boasts that their movements are just 3.85 mm thick:

Founded in 1910 in La Chaux-de-Fonds, Aero Watch allies itself with aviation, but barely survives the First World War. Here is a picture of one of their first ads:

In 1942, Maxime Crevoisier took over the watch factory and settled in new premises in Neuchâtel. Therefore, the company became specialists in the making of pocket-watches and pendants. After 46 years at the head of the firm, Mr. Georges Crevoisier (Maxime’s son) took a well-deserved retirement:

Georges Crevoisier (right) and Denis Bolzli

 and handed over Aero Watch to Denis Bolzli in 2001. The company remains in business today at aerowatch.com and offers a modest collection of watches priced around $1,700.