By Bruce Shawkey
Mondia was a Swiss watch brand founded around 1900 in La Chaux-de-Fonds. In the 1960s, Mondia expanded production and focused on the mass-market segment. It became part of Movado-Zenith-Mondia in 1969, before being divested to Dixi in the early 1980s. When the group was sold to a consortium lead by Paul Castella in 1978, he incorporated Mondia into his Dixi machine tool company. The brand was soon retired.
Here are some Mondia watches from the mid-1960s
Mondia ad Circa 1960:
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