You Would Never See a Watch Ad Like This Today

By Bruce Shawkey 

Check out this ad from a 1942 Latin issue of Europa Star Magazine:

It features a very Arab-looking man with large nose, beard, and turban. Damas was a trade name of Beguelin & Cie. The company is listed as being in business from the 1940s-1960s.

Damas was a trade name of Beguelin & Cie. Beguelin was a large Swiss family or at least a name on a number of Swiss watch related businesses.  The company is listed as being in business from the1950s and 1960s.

This is a short piece. It just surprises me how the definition of "acceptable advertising changes over time.