By Bruce Shawkey
Precimax is not particularly a well known brand, and normally I wouldn't devote space to it. But I just love this ad from a 1942 issue of Europa Star magazine (Laten America edition):
The Precimax brand name was created in 1933 by S. Tripet in Neuchatel.
Here are a few images of Precimax watches:
The brand is fairly obscure, not rare, and shows up fairly regularly on eBay by sellers hoping to score big with unsuspecting collectors. The exception ae the chronographs. The last two are being offered on eBay and Etsy at $1,500 and $892, respectively
Here are some ads and pictures of Precimax watches:
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